Marathons & Biz Launches

May 24, 2010

What do marathons, business launches and story-making have in common?

One step at a time, Grasshoppa.

I had a girlfriend who trained me how to run. Weird concept. You’d think running is just putting some speed in your step. Boom. Finish line.

Not so.

She prescribed my daily distances, timed my pace, corrected my posture. She marked miles on my route, made Wednesdays speed days to increase my heart rate capacity. She tracked my heart rate!

I went from hating jogging all my life to bounding out of bed for my morning run.

What happened? She made the run make sense to me. Instead of pining for the finish and sucking wind the whole way, she showed me a structure. Running is not just one foot in front of the next. It’s your whole system working together: your breath, your heart, your pace, the view you’re taking in, the places your mind goes, the drum beat of your feet, the muscles that move you while learning to give some a rest and employ others.

Running broke open a new underworld of understanding, about what my body was doing and how I could do it better, easier. And those endorphins! Oooee! So worth the distance.

For the love of launch prep & speed days. And perspective.

I wax on. Why? Because I’m trying to give myself perspective here. I’m in the middle of this launch prep, and it feels like a Wednesday speed day, every day. It hurts my lungs and legs, and my mind is threatening to splash out of my skull. What the hell is a MailChimp and a CSS, and a codey mc blah blah but a techy headache when all I want to do is help people write?

I’ll tell you what it is. It’s a structure. It’s the law. Well, not a cop’s dream, but the law of the cyber-universe. And the law of attraction. And the law of: this is fun, dammit, stretch a brain cell and join the revolution, sister.

For the love of the writing-challenged.

When I put it together that THIS frustration is what people who have a hard time writing feel, it made my dive into this funky internet jive totally vibe. This is my tribe. These Tweeps are MY peeps. Word! It’s about the word. And how to shake it, pimp it, be it, say it. It’s about saying the things that make you you. About crowing and crooning and whispering sweet nothings, whatever it is that makes YOUR audience swoon and wrap their lovin’ arms around you till the night is through.

One foot in front of the other, one word and then the next. One breath, then heartbeat, one MailChimp and then code string. One system leaning and lurching, and soon, loping forward into a complete opus, be it marathon or blog post, website or launch.

One step at a time, Grasshoppa. Word.

{ 3 comments… read them below or add one }

Stuart ONeill June 2, 2010 at 5:52 pm

One damn good start. I could understand, more than you know, every word. I’ll be back.


Pema Teeter June 3, 2010 at 11:44 pm

Thank you! So nice to hear you relate. Makes it easier!


Kelly Diels February 17, 2011 at 7:12 pm

Darling, I’m combing through your archives. You’re good. You’re really good. Your people are going to love you up.


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